Explore new ways to create

Deliver business results with confidence using generative AI

Joschka Schwarz

AI & Innovation Specialist (candidate)

Friday, 4. April 2025

Career Path

My introduction

The path to la red: Navigating career stages in the age of AI

The power of generative AI

… and how to leverage it for efficiency and creativity

3rd AI milestone: Recent Breakthrough in AI Visual Creation

A wide image taken with a phone of a glass whiteboard, in a room overlooking the Bay Bridge. The field of view shows a woman writing, sporting a tshirt wiith a large OpenAI logo. The handwriting looks natural and a bit messy, and we see the photographer’s reflection.

The text reads:

(left)
“Transfer between Modalities:

Suppose we directly model
p(text, pixels, sound) [equation]
with one big autoregressive transformer.

Pros:
* image generation augmented with vast world knowledge
* next-level text rendering
* native in-context learning
* unified post-training stack

Cons:
* varying bit-rate across modalities
* compute not adaptive”

(Right)
“Fixes:
* model compressed representations
* compose autoregressive prior with a powerful decoder”

On the bottom right of the board, she draws a diagram:
“tokens -> [transformer] -> [diffusion] -> pixels”

selfie view of the photographer, as she turns around to high five him

How Generative AI Revolutionized my personal Workflow

1st Prompt:

> Generate a polished corporate headshot of a smiling professional wearing a navy suit and white shirt. Soft lighting.

2nd Prompt:

> Make it a professional headshot of a confident CEO in a tailored suit, looking poised and authoritative. Standing on a stage.

3rd Prompt:

> A creative individual coding on a laptop, wearing a stylish casual shirt, with vibrant lighting, inspired by la red’s dynamic culture.

Impact of genAI

How Generative AI is Transforming Content Creation

GenAI with >70 use cases along full automotive value chain

Unlocking Creativity throughout the entire Marketing Organization - From planning and insight generation to delivery and measurement

 

How GenAI Is Shaping the Future of Creativity in Marketing

 

Can your teams keep up?

 

Adobe Firefly Services

Streamline production of asset variants for faster, personalized marketing.

Explore new ways to create (1/2)

 

TEXT AND IMAGE TO VIDEO

Video workflows, reinvented.

Pick two still images and use them as keyframes to generate a video. Or put your idea into motion with a text prompt. Generate b-roll, create visual effects, and refine shots by choosing camera angles, motion, and style.

AUDIO AND VIDEO TRANSLATION

Go global. Sound local.

Make anyone sound like a native speaker by maintaining the same voice, tone, and cadence across multiple languages.

Explore new ways to create (2/2)

 

STYLE AND STRUCTURE REFERENCE

Create with more precision.

Get the right look in less time, even without the perfect prompt. Mimic layouts, poses, and styles. Adjust and refine, or try a new reference image to explore more creative options.

SCENE TO IMAGE

Put your images into perspective.

Design dimensional brand graphics, packaging, illustrations, and more in an intuitive 3D workspace. Create accurate spatial relationships, change angles, and adjust lighting fast — no redrawing needed.

CUSTOM MODELS

Train on your own brand assets with Custom Models.

Drive on-brand content creation across your organization with custom models integrated into your Adobe solutions, unleashing your teams’ creativity while consistently maintaining your unique look and feel.

More assets, less effort, better results: Streamline production of asset variants for faster, personalized marketing (1/2)

 

Campaign refreshes

Accelerate campaign refreshes by streamlining repetitive tasks.

Quickly produce mass quantities of asset variants and keep marketing up to date — without overburdening your creative team.

  • Easily resize assets for any channel or platform.
  • Quickly update seasonal campaigns with Firefly-generated imagery.
  • Scale on-brand content quickly with Custom Model APIs.

Content localization

Localize assets and videos to increase marketing reach.

Go global with fast, easy-to-use localization that scales.

  • Save time and effort using AI-generated location backgrounds instead of creating local variants from scratch.
  • Streamline content assembly workflows by automating time-consuming, repetitive tasks.
  • Reduce production costs with Translate and Lip Sync APIs to convert videos into multiple languages.

More assets, less effort, better results: Streamline production of asset variants for faster, personalized marketing (2/2)

 

Content personalization / hyper-personalization

Personalize assets and videos to connect with customers.

Create unlimited asset variations that tailor your content to diverse audience segments—breaking past resource limits so you can captivate like never before.

  • Generate Firefly assets variations without overwhelming your creative teams.
  • Incorporate segment- specific messages with relevant images into Photoshop templates to personalize ads at scale.
  • Generate and test more assets to enhance campaign performance.

AI-driven experiences

Create unique user experiences to wow customers.

Encourage brand interaction through personalized content, powered by AI.

  • Increase engagement by building individual, customized experiences.
  • Keep content on-brand in every interaction with Custom Models APIs.
  • Enhance customer satisfaction and build greater brand loyalty.

Key Take Aways: The Impact of Generative AI on Content Creation

 

1A. Efficiency and Speed - Accelerate processes to unlock capacity

Generative AI can create content much faster than humans can. This speed allows marketers to focus more on strategy and creativity while letting AI handle repetitive tasks.

1B. Cost-Effective Content Production - Drive the marginal cost to near zero

Instead of needing large teams of content creators, businesses can use AI to generate high-quality content at a lower cost.

2A. Personalization at Scale as standard - Connect more deeply with customers

Producing high-quality content at low marginal cost removes the last barrier to scale. Local teams can modify centrally created assets to fit their needs and quickly incorporate customer feedback, customer preferences, behaviors and demographics to refine content within brand guidelines.

2B. Enhanced Creativity - Make creative roles more strategic to drive innovation

By working alongside AI, content creators can push the boundaries of their creativity and produce content that truly stands out in a crowded digital space. Streamlining labor-intensive tasks will allow teams to focus on refining concepts and enhancing brand differentiation, two critical functions that GenAI does not replace. New roles will also emerge, such as creative technologists, quality engineers and dedicated security teams.

Content Supply Chain

Transform your content supply chain into a growth engine for personalized experiences

Start building or maturing your content supply chain with these five critical capabilities

Welche Hindernisse gibt es in eurer Content Supply Chain?

Stakeholder Engagement: How to power your content supply chain with an integrated solution

Next Steps

Ready to get started?

  1. Follow-up workshop to dive deeper into specific use cases identified during the discussion
  2. Pilot project using Adobe tools like Firefly or GenStudio to demonstrate tangible benefits
  3. Access to sample datasets or campaign briefs to prepare a tailored proof of concept
  4. Connect with Adobe experts to discuss your specific needs and how we can help

Backup

The power of generative AI

Joschka Schwarz - Explore new ways to create